OUR STORY
Therese launched her fashion line, Zetterberg Couture in 2007. Her trademark style, characterized by timeless and couture glamour, is embodied by intricate French lace woven through bridal dresses and evening gowns draped with whispy silk fabrics. These styles became a noteworthy presence in the fashion industry and Therese was soon designing beskpoke pieces for the Swedish Royal family, A-list stars and exclusive bridal clients
House of Zetterberg Couture
In 2012, Therese launched the jewellery brand Lily and Rose, which quickly became a sought-after brand with over 500 retailers worldwide. During 2021-2024, Therese took a step back as creative director of Lily and Rose, had a child and launched YLVA LI jewellery and in 2025 YLVA LI Diamonds. All 3 brands have their foundation in Zetterberg couture.
In the fall of 2025, the ”new” Lily and Rose was launched. Completely new design and production technology with Therese Zetterberg again as creative director and steering the brand to new heights.
HER LOVES
Amidst her busy schedule, Therese finds solace on the Swedish archipelago, where she owns an old, yet serene island home with her husband Daniel. Here she escapes the bustling world of the city and can embrace moments of solitude, which serves as the wellspring of her creative ideas. Since becoming a mother for the first time in 2021, shared creative moments through painting and play with her daughter kindles Therese’s artistic spirit. Her beloved labrador Lucie, a “quiet companion”, offers her warmth and security as Therese journeys to a dream world, drawing inspiration from fictional books of by-gone eras and the abundant nature surrounding her home on the island. However, her adventures are not limited to Sweden. Her journeys have taken her to many parts of the world, including travels across Europe and Asia, where she has discovered new sources of beauty, friendships and inspiration. Paris, in particular, with its romantic and artistic allure, was a dream place to live and can be attributed to a fair amount of the inspiration for her earlier brands, Zetterberg Couture and Lily and Rose jewellery. London, too, has always had its appeal to Therese and it would be this city that sparks the idea of her newest brand, YLVA LI.
ARTISTRY OF LIFE
The house of Zetterberg Couture goes beyond mere then dresses and accessories they are statements, declarations of style and self-expression for artists, musicians, actresses, business-women, mothers, and anyone who values the artistry of life. These pieces are designed for those who use their personal adornments to narrate their unique stories, viewing every occasion from everyday outings to extravagant soirées, as an opportunity to paint their creativity and individuality onto the canvas of life. Our values at House of Zetterberg Couture place a profound emphasis on ensuring fair pay and treatment for all staff and can guarantee that The 10 principles of the United Nations Global Compact are always adhered to. The team in Gothenburg is a very dedicated team with a common objective. To deliver exquisite design and excellent customer service to our customers. We works closely with a family-owned jewellery business in Seoul, South Korea. And a large atelier in Bangkok. With an impressive legacy of crafting handmade artisan jewellery for more than three decades. Our enduring partnership, spanning over 10 years, underscores the shared commitment to produce high-quality jewellery through exemplary craftsmanship.